All About Connecting

Company Overview

WRP Business Development
Consulting Services and Product Representation

Serving the professional salon industry since 2004, WRP Business Development is a brand development agency that creates and executes integrated programs for new, growing, and established products. We ensure that your company is directed and sold into the proper distribution channels, and as a result of our expertise, the results are sales growth, brand development and an increase in brand awareness.

WRP Business Development works seamlessly with all of your departments be they sales, marketing, or education. Our company principal works directly with you, which guarantees continuity throughout the course of the business relationship.

Warren Peskin President

Experience that Matters

With over 30 years experience in the professional beauty industry, and a family history in the beauty industry that dates back to 1948, my company is imminently qualified to work with you on your project. My personal background includes distribution; sales; marketing; brand development; e-commerce; import/export; fulfillment and public relations. Our company has developed a team of experts in the areas of public relations, event planning, event booth and design, graphic arts and product packaging.

Those are the basic, raw fundamental skill sets and experience necessary to take a project from whatever point we come in at and shepherd it to the end result you desire. Yet, our team also possesses an intuitive side to business mastery that is necessary in today’s business climate. A keen sense of what will work and what will not work. Knowing and discovering what is missing, the presence of which would make a difference. Sometimes all a project needs to move forward is to know what is missing.

Those that know our team know that our integrity is above reproach. Those who get to know me, soon find out that I have developed a company you can count on to be there for you during whatever service or phase you hire us to perform. Our team loves the beauty industry and we are quite passionate about our future and how we are creating that future today. So when we conclude business; when our “job” is done, what we created together matters as a piece of that future. What we do together is significant, and along the way, a great relationship is forged.

How it Works

Our consultative process is really all about “connecting the dots”. We work with you to unravel your story. Get to the heart of what you want to achieve and what that achievement will look like. We ask lots of questions so that we completely understand what it is you want. Get ready to participate in your own creative process! Our team has varied backgrounds that will give the creative process many views from which to “see”. We do not waste time and get to work immediately once you hire us. A game plan is created once we have the necessary input from you and your team.

It will be our intent to keep you focused throughout the process. We encourage “brain-storming” sessions, that at times, can and will go on for hours. It is our job to keep the end result in view the entire time we work together. This is important for you to know. Many obstacles do and will show up that will deter your attention and it is our job to keep you on track and on goal to your desired end result. Our skills and experience will help to keep you in the solution at all times.

We stay in touch with you as much as you need us to, and we do not work by the hour or agree to a set amount of time for a set fee. That model is too restrictive for us. It does not allow creation to flow easily.

Resource Index

Normand & Associates
Founded in 1985 by SkipNormand, Normand & Associates is a private consulting firm specializing in customized sales, sales management, and customer service training and consulting.

WRP Business Development helps you achieve the results and connects you
with your current and future customers as well as your industry through:

  • Creation of Detailed Business Plan
  • New product launches and Re-launches
  • A thorough consultative process
  • Wholesale/retail distribution
  • Sales Training
  • Investment search
  • Import/Export
  • Public Relations
  • Graphic and packaging design
  • Consumer and Trade Media Relations
  • POP material design
  • Sales collaterals
  • Event planning and Trade Show Strategies
  • Trade show strategy
  • Booth fabrication and design
  • Product and Fashion Photo shoots
  • DVD production
  • Order and warehouse fulfillment
  • E Commerce
  • Patent/trademark search & filing
  • Brand identity development
  • Advertising campaigns and Strategies
  • Cause Marketing

Our Clients

TOL Logo

T·O·L Who are we?
As pioneers at the forefront of the industry for more than 10 years, TOL Inc. has been successfully bringing products alive throughout the world. Built upon a talented team of individuals with over 70 years of collective experience, TOL Inc. is the "count-on-vendor" for many of the most prestigious retail centers in the world, providing captivating demonstrations and consistent, non-stop sales.

With offices worldwide and distribution in more than 65-countries, TOL Inc. has earned a highly regarded reputation for the continual advancement in innovation, premium quality products, and superior customer service, driving demand and sell-through at retail, while consistently appealing to consumers.

We are experience generators
Today more than ever, consumers are taking extra care to assure that products they purchase are of the utmost in quality and value. Customers are not only seeking the most ground-breaking products in the industry, but those in which they can trust to be consistently reliable, with unmatched superiority. TOL Inc. strives to insure that all products generate positive customer word of mouth and unsurpassed customer loyalty.

Mirabella Logo

Mirabella was conceived and developed in 2001 by makeup artists for makeup artists from a desire to provide quality cosmetic products, professional artistry tools and accessories for use and retail sale in fine hair salons and spas. Mirabella products are designed with fresh and classic beauty looks in mind and it is the mission of our company and its creators to enhance the natural beauty of women with easy-to-apply timeless colors. Our products have been chosen and formulated to suit women of all ages. The addition of Pure Mirabella Mineral cosmetics meets the amazing demand for the most natural and pure products to date. The Mirabella team strives to provide top quality products, attractively packaged at reasonable prices. Whether your salon clients are searching for the perfect makeup brush, eye shadow colors, or a beautiful tube of lipstick, we focus on satisfying all of her cosmetic needs.

LaTweeze Logo

Professional Illuminating Tweezers
Made with CRYSTALLIZED™ - Swarovski Elements
Illuminating Tweezers are a revolutionary new concept in perfecting tweezing.
Crafted from the finest stainless steel, the hand filed tips are perfectly aligned and guaranteed to tweeze.

The ultra bright LED light Illuminates your eyebrows and allows you to see those hard to reach hairs. Perfect for both at home and on the go, the chic compact carrying case has a built in magnifying mirror.

 

 

himself27 logo

The bio
himself27, a branded men’s lifestyle company, introduces one of the world's newest ranges of men’s skin care.

Our mission to supply men with a quality, effective, natural and simple skin care program was conceived in early 2007. That commitment resulted in traveling the globe, researching and drawing on the knowledge of experts and technology old and new, to achieve our vision.

We have created a sophisticated, exotic and natural range using only the finest ingredients found in the natural world.

We believe in making a difference for our customers, himself27 stands for everything that may enhance quality of life, not only by offering our products and services, but by introducing you to our friends. By doing this we can offer a far reaching, diversified and exciting level of service.

himself27 management style is to encourage talent, reward, have fun and be part of the family. We employ and associate with people and companies with shared values, ethics, interests and goals.

When we started this new venture, we based it on hard research and analysis. We reviewed the industry and looked at it through the customer's eyes to see what could make it better. We asked fundamental questions and went through purchasing scenarios: What are the competitors doing? Is the customer confused or badly served? Can we add value? Can we create competitive advantage? We have worked with this in mind and will continue to do so. We encourage and continually monitor customer feedback to improve the customer's experience.

We do not intend to be the cheapest on the market. We aim to be transparent in our pricing, offer high quality product, deliver on our promises, be honest in our conduct and make our customers feel great!

 

 

Pure Logo

PURE HAIR INC. stays true to their mission and tag line, Beauty with a Conscience, with their landmark PURE EXTENSIONS. PURE is the first hair extension company to recognize and act on its responsibility to the environment. Believing that beauty can be green, PURE strives to make every aspect of their business reduce their carbon footprint on the earth. From the extension application to the minimal packaging, no waste is tolerated. PURE hair extensions are made of the finest quality 100% Remy human hair; completely synthetic free, and their micro cylinder bonds are made from recyclable copper. The application process does not use any heat, glues or waxes so there no harmful fumes emitted or chemicals used. This process allows for the hair to be applied 3-4 times faster and last 3-4 times longer than traditional extensions…faster, safer, better.

The PURE Extensions line is comprised of the 23 “natural” colors available in multiple lengths and densities, as well as the recently released PURE RADICALS: 12 vibrant, avant-garde colors that can be used moderately to accent any style or liberally to make a statement.
The PURE Philosophy is simple:
"Extensions that leave no damage behind"

PURE CEO and Founder, Michael Burchard, along with his PURE team understand the importance of maintaining healthy hair and a healthy environment. They are also aware of the amount of waste that consumes the beauty industry through redundant packaging and harmful chemicals. As a response, PURE seeks to bring their beauty awareness and eco-conscious vision to the rest of the beauty world. PURE envisions a complete line of beauty products made from completely recyclable materials and hair care products that eliminate the harsh impact made on mother earth, our hair, and our skin.

A Personal Invitation

Asking for help and guidance is a process that is not the easiest way to go sometimes. From my own personal experience, what I can share with you is this; there are moments when we need to go outside of what is familiar to us to seek the answers to our questions. When you make that decision, my company will be there for you. To be counted on during our relationship no matter what. What I can share with you is this; More often than not, when we look at the results we are getting, it is not about right or wrong, good or bad. It is simply about something is missing, the presence of which would make a difference. The realm of possibility is only hindered by our inability to get of our own way. I look forward to speaking with you.

Best regards and best wishes for an inspired business.

Warren Peskin

5241 Tilden Ave
Sherman Oaks, CA 91401
P: 530-320-6633
F: 917-793-7586